Sunkist is all about sharing real moments over citrus. So when COVID-19 upended that, we needed to create a space we could still gather over citrus, safely.
As a global brand, Sunkist operates throughout the APAC region of the world, including Hong Kong, China, Japan, Singapore, Malaysia, and South Korea. During the first few months of lockdown, our audience immediately headed online.
What We Did
We brought our citrus grove to Animal Crossing where select participants and media could visit our island and collect unique citrus-themed items, artwork and outfits. In partnership with Edelman APAC offices, we created a unique citrus experience while we had to stay apart. Part of a 360 digital & social effort, we filled spots and interest in our Sunkist Island and were able to make sweet connections throughout the world.