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PayPal "Less-Touchy"
Payments
THE CHALLENGE
Paypal was growing and hoping to launch ahead of mobile payment competitors—and COVID accelerated that. Germs were on everything, especially money.
OUR SOLUTION
We let Neil Patrick Harris loose in a CVS store overnight to safely demo our 'less-touchy' payment method.
RESULTS
40% increase in new users over 1 month
A teaser launched on Neil's Instagram had everyone wondering what mischief was happening inside CVS.
What followed was an unhinged night of Neil Patrick Harris left alone in a CVS—for safety, of course.
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