Paypal was growing and hoping to launch ahead of mobile payment competitors—and COVID accelerated that. Germs were on everything, especially money.
We let Neil Patrick Harris loose in a CVS store overnight to safely demo our 'less-touchy' payment method.
40% increase in new users over 1 month
A teaser launched on Neil's Instagram had everyone wondering what mischief was happening inside CVS.
What followed was an unhinged night of Neil Patrick Harris left alone in a CVS—for safety, of course.