Unlike other financial management companies, MFS relies on humans for their fixed income knowledge. We created a platform of "The Human Power" in honor of the powerful skills only humans can perform.
For a digital-heavy campaign, we partnered with Kevin Olusola to launch the work with a musical twist.
We continued to highlight the human element in a print campaign using stroboscopic photography.
We used these photos as digital and print assets throughout the campaign, lightly animating them for specific placements.