When it comes to fixed income, financial service companies typically rely on AI. At MFS, the knowledge of fixed income comes from humans—experts who provide only the active management strategies of a human.
Inspire investors what's possible with the human power in active management.
Demonstrate the power only humans have in art, science, music, and active management for your portfolio by showcasing the human power. We partnered with Kevin Olusola to launch with work with a unique piece that demonstrates the talents only a human can cherish. In a 360 effort across digital and traditional media placements, we brought to life what the human power can do.
We continued to highlight the human element in a print campaign using stroboscopic photography.
We used these photos as digital and print assets throughout the campaign, lightly animating them for specific placements.