Every year, Edelman hosts leaders from all offices around the world in one gathering place. In 2019, it was Los Angeles' turn.
For the event, I designed this concept for consideration for the year's look & feel, including swag, posters, leave-behinds and other items.
This concept was called "Unapologetic."
“Tip the world on its side,
and everything loose
will land in Los Angeles”
Frank Lloyd Wright
Los Angeles is home to the big, bold, off, different and now. On paper, nobody would approve of Los Angeles – yet, it functions today as the epicenter of fashion, music, style, film and art.
This concept is as big, bold, and unapologetic, as we want our future leaders to be.