HIxNY

New Yorkers notoriously don't use their vacation time. Likewise, many travelers don't realize each island in Hawai‘i holds a unique experience.

 

To get New Yorkers to consider Hawai‘i as their next destination, we partnered with six New York brands to curate custom island experiences.

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We launched using Metro cards in New York that doubled as potential golden tickets for winners.

Users were sent to a website where they could enter their Metro card number for a chance to win a trip.

To create awareness, custom marquee OOH boards were placed throughout New York City in key placements near Metro entrances.

We created a website where users would enter their Metro card information to learn if they were winners. Each island, paired with a respected New York brand, walked users through custom itineraries and experiences that matched their interests.