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Starbucks Spring Coffee Break

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Breaks are how we reset intentions and make our time on better.

THE CHALLENGE

Starbucks® seasonal coffee flavors for spring don't get as much love as fall's Pumpkin Spice Latte; likewise, fewer people are using their PTO during spring break.

OUR SOLUTION

Inspire Spring Coffee Breaks with life-stylist Tan France.

RESULTS

  • 1.0B Earned Impressions

  • 36.3K Organic Social Engagements

  • 204.8K Total Engagements

We launched with Earned, asking consumers to honor their breaks for a chance to win one with Tan.

Social videos across Instagram and TikTok drove engagement, contest entries and appreciation.

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We captured a suite of digital & social assets to leverage across the campaign.

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