Starbucks Spring Coffee Break
Breaks are how we reset intentions and make our time on better.
Starbucks® seasonal coffee flavors for spring don't get as much love as fall's Pumpkin Spice Latte; likewise, fewer people are using their PTO during spring break.
Inspire Spring Coffee Breaks with life-stylist Tan France.
1.0B Earned Impressions
36.3K Organic Social Engagements
204.8K Total Engagements
We launched with Earned, asking consumers to honor their breaks for a chance to win one with Tan.
Social videos across Instagram and TikTok drove engagement, contest entries and appreciation.