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Bayer hosted a global meeting of executive leadership in Brazil when they bought Merck. To emerge the brand team members into the world of Claritin, we created an experiential set designed to give executives a first-hand experience of what allergies sufferers go through.
My job, as someone with allergies, was to design an experience that illustrates what sufferers go through and introduce employees to the sensations of allergies, and Claritin clear relief.
Video of experience.
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